This system included what can be regarded as the very first Midas console, a powered mixer manufactured in JeffвЂ™s in West Hampstead. A shift in the companyвЂ™s business took place a couple of years later as Jeff was inspired to look at how the primitive concert sound equipment of the day could be improved upon and set out to create a complete modular PA system including speakers, amplifiers and mixers. The two co-located companies became synonymous in the minds of many live sound customers and the calibrated Midas / Martin modular PA systems became a regular fixture on concert tours in the 1970вЂ™s, with Martin Audio responsible for the loudspeaker cabintes, whilst Midas manufactured the electronics. The location was extremely fortuitous as many PA companies visiting Martin Audio would then go next door to see what Midas was working on.

The explosion of musical talent in 1960вЂ™s Beatlemania Britain also gave rise to a nascent electronic musical instrument industry and as the swinging sixties gave way to the rather less swinging but musically more progressive 1970вЂ™s a company called Midas amplification was formed in London by Jeff Byers and Charles Brooke, manufacturing transistorised guitar amplifiers and speaker cabinets.

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